If Japan can harness the vast talent pool for digital transformation the impact could be massive.

While virtual reality and metaverse gaming might not have taken off as expected there are many more exciting applications which are gathering steam.

Coca-Cola has used Fortnite, an online gaming platform, to launch their new flavor. This move validates the platform as not only a space for gaming but also advertising.

Companies like Nike, Disney, Gucci and Balenciaga are hiring many positions for the Metaverse.