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How Consumer Companies in Japan Use Martech: A Comparative Analysis of Coca-Cola, LVMH, L’Oréal, Shiseido, and Coach
Japan’s ever-evolving consumer market requires a sophisticated blend of technology and cultural understanding. This analysis delves into the unique approaches of five leading consumer companies – Coca-Cola, LVMH, L’Oréal, Shiseido, and Coach –...