If you’re in commerce or digital marketing, you’ve probably heard of omnichannel and multichannel. And since both involve using more than one marketing channel to engage customers, it might be hard to tell the difference if you’re not an expert.
As the Titan BI team we have noticed that a lot of companies are asking for Omnichannel or Multichannel members however we wanted to clarify the difference and after some research, we found an article from Omnisend that helps with this.
What is multichannel?
Multichannel is the marketing practice of using more than one media channel to communicate with customers and prospects. The channels can include TV, print, social media, email, billboards, display ads, and more.
However, these channels are not necessarily integrated with each other. For example, the content and style of your Facebook ad might be completely different from what you put out on Pinterest or in your promotional emails.
What is omnichannel?
Like multichannel, omnichannel also involves multiple channels for customer engagement. In the case of the latter, however, all those marketing channels are integrated with each other in order to create a unified experience for the customer across the board.
In other words, with omnichannel, the customer can seamlessly move between channels on their journey with your brand. Whatever marketing material they see when they visit your website, Facebook page, brick-and-mortar store, or any other channel, will be unified around a single message or concept.
IF you are interested to read more find the full article here – https://www.omnisend.com/blog/omnichannel-vs-multichannel/